PaddleSUP Company is a stand-up paddleboarding operator run by Michelle McKeown, based in Basingstoke and running sessions on the Basingstoke Canal at Odiham's Colt Hill and at Winchfield. Set up around 2021 and registered as company 14009654, it offers beginner lessons, coaching for improvers and guided tours, along with a click-and-collect board-hire service using packable inflatable kit collected from the Basingstoke base. Sessions launch from the canal towpath, with the calm, sheltered water suited to first-timers and families, and the company also organises guided paddles on other UK waterways and trips abroad. It is an independent, owner-run business rather than a franchise or club, focused on making paddleboarding accessible and safe for newcomers. Booking is handled online, and equipment and instruction are provided for those without their own boards.
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