Clive's Fruit Farm sits on Upper Hook Road, half a mile from Upton-upon-Severn's town centre, where the family has grown fruit long enough to build a farm shop, butchery counter, cafe, and juice shed around the orchards. The shop sells its own apples, plums, and soft fruit in season alongside locally grown vegetables, local cheeses, and a farmhouse scotch egg that regulars ask for by name. Pick-your-own runs from June through November, drawing families past the till and out into the rows. An online shop delivers Tuesday to Friday, extending trade beyond passers-by. The farm closes on Mondays but otherwise opens Tuesday to Saturday from nine until five and Sunday ten until four, hours set by the growing season rather than a fixed retail calendar.
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