Marshall Howe Greengrocer & Florist trades from 23-27 Market Street in Limavady, a shop that grew out of Marshall Howe's original round selling fruit, vegetables and flowers door-to-door in the area from the 1960s, before he moved to a Saturday stall on Catherine Street and then took on the current premises from 1972 onward. The business today is run by Marshall alongside his son John, selling fresh fruit and vegetables alongside cut flowers and floral arrangements from the same counter, and is registered for food hygiene inspection as a greengrocer. It trades as Marshall Howe Greengrocer & Florist Ltd, independent of any supermarket or franchise group. Hours are Monday to Thursday 9am to 5:30pm, Friday 9am to 9pm and Saturday 8:30am to 6pm, closed Sunday, though hours can shift seasonally around Valentine's Day and Mother's Day flower trade. The shop serves Limavady, Ballykelly and Myroe, within the Roe Valley.
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