Severn Boat Trips runs forty-minute public cruises from a boarding quay opposite Bridge House on Upton-upon-Severn's riverfront. The passenger boat, Severn, is licensed for twelve people and departs on a first-come, first-served basis between April and September, with sailings from 11am to 5pm on weekends and bank holidays. No booking is needed outside of private hire, and the short trips are aimed at visitors wanting a view of the river and the town's Georgian waterfront rather than a full day's cruise. The single-boat operation is one of several river-based businesses along Upton's riverfront, though it is the only one offering short scheduled public trips rather than day-boat hire or fishing charters. Departures depend on river levels and weather conditions.
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