Surveyed
Utobeer began trading at Borough Market on 4 December 1999, when Richard Dinwoodie and his wife Jacquelyn Taylor-Dinwoodie set up a trestle table and around forty bottles of unusual beer from Britain, Belgium and Germany. The stall, now a fixed unit known among regulars as the Cage, stocks some 700 beers and ciders at any time, sourced mostly from small breweries rather than national brands. It traded before the term craft beer was in wide use, and Borough Market credits the shop with helping establish demand for it in Britain. Utobeer trades from this single unit only, staffed by people who taste and select every beer on the shelves themselves, and remains independent of the larger drinks retailers that share the market today.