Belfast City Bike Tours operates out of Norm's Bikes inside Smithfield Marketplace on Winetavern Street, running guided cycling tours and bike hire in the city centre. Its flagship city tour covers around 15km over three hours, taking in the Cathedral Quarter, Titanic Quarter, Queen's University and the Gaeltacht Quarter with a coffee stop along the way, while a longer Bike and Brew route runs out through the Lagan Valley towpath to finish with a tasting at Hilden Brewing Company. Hire bikes include hybrids, tandems, e-bikes and touring models, maintained on site and issued with locks, helmets and repair kits. Tours depart Thursday to Saturday at 10am from Smithfield and Sunday at 10am from St Anne's Square. The company also builds custom routes for private groups. It operates as a standalone cycling operator rather than a hotel concession or national tour franchise, working from a single shopfront base in Smithfield Marketplace.
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