Bells Farm Shop stands on the Worcester Road at Hartlebury, between Stourport-on-Severn and Kidderminster, on land the Colwill family has farmed since 1904. The Colwills took over the site's existing pick-your-own business, founded by the Bell family, in 1987, and later added the farm shop. Meat sold in the shop comes from Little Black Pig Butchery, alongside home-grown fruit and vegetables from the farm's own fields and forty acres set aside for pick-your-own produce. The shelves also carry local wine, beer, cider, cheese, bread, jams and chutneys sourced from other Worcestershire producers. The Farm Retail Association named Bells its Pick Your Own of the Year in 2022 and Small Farm Shop in 2021. The shop opens seven days a week, all year, from 9am to 5pm.
Surveyed