Liv's has traded from Mill Lane, just off Mell Square in Solihull town centre, since it was founded in 2006 by Liv Cole, originally from Bergen in Norway, and her husband Michael. The shop sells homewares and gifts with a pared-back Scandinavian sensibility: candles, vases, dried flowers, rugs, glassware and small furniture pieces, alongside a changing seasonal range. Liv remains creative director and chief buyer, choosing stock personally, while Michael runs the operational side of the business. It is a single bricks-and-mortar shop with no other locations, distinct from the national homeware chains represented elsewhere in Solihull's shopping streets. Gift vouchers and a returns service are available in store. The business is listed by Solihull's Business Improvement District as one of the town's independent retailers among the larger names nearby.
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