The George occupies an eighteenth-century townhouse on Broad Street in the centre of South Molton, its eighteen boutique bedrooms arranged behind a facade of exposed stone and timber. A coffee lounge doubles as an evening bar, and rooms keep their log fires and free parking rather than trading up to anything more corporate. The hotel also takes on private events and functions, using its period rooms for private dining and meetings alongside overnight stays. South Molton is a small North Devon market town with limited passing tourist traffic, and the hotel's trade leans on local functions, wedding parties and travellers breaking a journey through Exmoor as much as on holidaymakers. It remains, in scale and character, a townhouse rather than a hotel chain outpost, with the intimacy that implies.
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