Peter and Jenny Deadman and Robin Bines started Infinity in a converted Church Street terrace in 1971, moved it to North Road in 1973, and handed it to its own workers in 1979 under the common-ownership rules — making this one of the elder statesmen of British wholefood co-operation, still on the FCA's register of societies half a century on. The shop remains Brighton's reference counter for organics, bulk goods and the bakery's own bread, and the wholesale arm that grew out of it — now a separate co-op along the coast at Shoreham — supplies half the health-food shops in the south, disclosed here as the family tree. The hygiene inspectors called in June 2025 and found it as sound as the politics.
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