Lifecraft is a small independent bottle shop on Cowes High Street, opened in June 2019 by Leo and Sam. It specialises in craft beer and real ale, stocking cans and bottles from small independent breweries that rarely reach supermarket shelves, together with Isle of Wight-brewed ales and a rotating range of European beers. The shop is deliberately compact, with stock chosen and described by the owners rather than dictated by a central buyer, and it leans toward the limited releases and one-off collaborations that interest people who follow the independent brewing scene. It sits within a short walk of the marina and the town's other independent traders. For anyone staying nearby or passing through on the ferry, it offers a considered alternative to the standard off-licence range, with knowledge of what is local and what is worth trying.
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