Illustrate, MorganArcade

Illustrate occupies a unit in the Morgan Arcade, one of Cardiff's two adjoining Victorian shopping arcades dating from 1896. Founded by a brother and sister, the shop sells clothing, accessories, notebooks and homeware printed with designs from independent illustrators worldwide, alongside art prints and hand-poured candles. Materials are chosen for their sustainability, and the pair state at least one tree gets planted for every phone case sold. The stock rotates regularly as new illustrators are taken on, giving the small unit a different feel from visit to visit. Positioned among the arcade's mix of independent traders and small chains, it draws custom from shoppers looking for gifts with a design edge rather than mainstream high street options. Opening hours generally follow the arcade's daily trading pattern.