Shropshire Raft Tours runs canoe, kayak, mini-raft and giant stand-up paddleboard hire on the River Severn through the Ironbridge Gorge, operating from a base on Coalport Road. The standard route covers roughly seven miles downstream from Coalport to Bridgnorth, with a free shuttle minibus returning paddlers to their vehicles. Canoes seat two or three, sit-on-top kayaks come as singles or doubles, and the ten-foot rafts and mega paddleboards suit families and larger groups, with children welcomed from age four. The operator also hires standard and electric cycles for exploring the gorge and surrounding trails. Pre-booking is essential and trips run seasonally, subject to river conditions. It is an independent, owner-run business rather than part of a museum or leisure chain, sitting within a UNESCO World Heritage landscape on the Severn.
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