Tim Eley opened the shop in 1966 as a butcher's — C. & T. Eley Bros — and the family turned it over to pork pies as Gorge tourism grew and the supermarkets squeezed the fresh-meat trade. The pivot made the name: Eley's pies are the standard edible souvenir of Ironbridge, made on Tontine Hill a short walk from the bridge itself, and in 2025 Telford's MP celebrated them in the House of Commons during a debate marking UNESCO's eightieth anniversary, after which the Commons Library sent the shop its page of Hansard. The second generation runs it today — Tom Eley and his twin sister Charlotte, with their brother Richard alongside — sixty years on from their father's first counter.
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