Room is an independent boutique on Clifton Street in Lytham, selling women's fashion, scarves and accessories alongside homeware, artwork and gifts. It occupies a shop on the town's main independent shopping street and also sells online, but buying and stock are run from the single Lytham store. The mix is aimed at browsers as much as buyers, combining clothing labels with interiors pieces, cards and smaller giftable items, and ranges change with the seasons. It sits among the cluster of independent retailers, cafés and galleries that give Lytham its distinct high street, a short walk from Lytham Hall grounds and the seafront. The shop is independently owned and operated rather than part of a chain, and is a regular stop for locals shopping the town's independent quarter.
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