Kerry Ashby opened Rebel & Ashby in St Neots in 2023, after discovering the premises while renovating what she now calls her own permanent home, having moved house thirteen times before. The shop stocks home decor, lighting, art prints, ceramics, textiles, stationery and gifts chosen for personality rather than convention, and later relocated to larger premises at 7 Cross Keys Mews. Ashby also runs an online shop alongside a separate account documenting her own house renovations. The business was named winner of the 2025 Muddy Stilettos Awards for best lifestyle business across Cambridgeshire and Suffolk. It opens Wednesday to Friday from 10am to 4pm, Saturday from 9am to 5pm and Sunday from 10am to 4pm, closing Monday and Tuesday.
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