Fraser Reid opened his greengrocer on Dundee's Perth Road in 2009, on a stretch where most of the shops are still independently owned, and turned a fruit-and-veg shop into something with a following. The hook is soup: Fraser sells make-your-own soup bags — the vegetables portioned and ready to chop — and the idea took off so widely that he wrote a cookbook, Seasonal Soups, which has sold over fourteen thousand copies. Behind the gimmick is a proper greengrocer: seasonal produce, the stuff a good kitchen actually runs on, and a shopkeeper who knows where it came from. Dundee's Perth Road is one of the best independent shopping streets in Scotland, and Fraser's is one of the reasons — the kind of small shop that gives a neighbourhood its character rather than borrowing it. Closed Sundays; go on a Saturday and buy the makings of a week's soup.
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