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Rosamund de la Hey left a marketing directorship at Bloomsbury and her husband Bill, a portrait photographer, retrained as a cook, and together in 2008 they turned a derelict auction house in St Boswells into the kind of rural bookshop that changes what a village thinks it can support: books at the front, a café that draws the whole Borders, and a deli-and-home barn added in 2012 behind. The Telegraph named it Britain's Best Small Shop in 2018, with a British Book Awards Independent Bookshop of the Year title already on the wall — decorations for a shop that functions as the region's front room. The brief that reached this guide had the owners' name wrong; the shop, unmistakably, is the de la Heys'.