Charles Myers baked his first Lincolnshire plum loaf in 1901 after moving from Derbyshire to run a windmill at Alford, and the same recipe has passed through five generations of the family since. Derek Myers opened the current bakery at 20 The Bull Ring in Horncastle in 1969 with his wife June; his sons Richard and Michael took over the business from 1976 and 1979 respectively, and now run it alongside Richard's children Rob and Marie. A cafe was added in 2001 and a deli and cheese shop in 2009, so the bakery now trades as bakery, cafe and deli from one site. The plum loaf became the only one of its kind to win a Great Taste Gold award, was served to the Queen in a Silver Jubilee hamper in 1977, and has featured in British Airways first-class catering on long-haul flights from Heathrow.
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